PPC services

One of the fastest and most effective ways to get clients from the Internet, which leads to an increase in sales and brand awareness is Contextual advertising or PPC. Google AdWords gives you this opportunity, providing a convenient and easy way to run an advertising campaign.
You'll get more profit from Google ads

When you order contextual advertising in the agency Kozlov Marketing, you get professional services, comprehensive marketing approach, well thought-out semantic core and high efficiency of the advertising campaign with a guarantee of results.

The price of the work is calculated individually for each project and depends on the level of complexity.

Termo Nord Stream
Termo Nord Stream
B2B industrial heat recovery equipment

Contextual advertising setup: steps

Competent setting of contextual advertising is a well-established algorithm for specific actions:
01
Competitor analysis and website audit

The first stage is a thorough analysis of the market and your competitors, identifying their strengths and weaknesses in advertising. We analyze your competitors’ keywords and compose a detailed and effective semantic kernel. We plan the return on investment for the advertising channel and calculate ROAS, ROMI and the maximum possible cost per click for a better return on advertising.

One of the important steps at the beginning of the work is also an audit of your and your competitors’ site. You should understand on what landing pages potential buyer will be directed, are there any mistakes on the pages, is the navigation simple, everything that directly or indirectly affects the conversion.

Our specialists will professionally eliminate all the shortcomings to improve the effectiveness of advertising.

Competitor analysis and website audit
02
Developing an effective strategy

Contextual advertising cannot be treated as a template. Each client’s business is unique, even if his niche is quite common. We individually approach the tasks of our client and develop a personal promotion strategy and media plan with payback period, taking into account the analysis of competitors, the client’s goal, advertising budget and other nuances. As a result of strategy development we get a detailed plan for effective launch and maintenance of advertising campaign.

Developing an effective strategy
03
Connecting analytics tools

We implement analytical tools to get detailed performance statistics. The collected data makes it possible to find weak points, quickly eliminate shortcomings and improve ads.

We use not only Web analytics tools, but also apply end-to-end analytics.

Connecting analytics tools
04
Work with keywords, preparation of advertisements

This stage is very important for the advertising campaign. It is on the selected queries ads are visible to users, so the key to attracting traffic is their competent collection. To do this, modern services are used, unnecessary phrases are removed and the preparation of selling ads begins. We create creative powerful triggers and appeals that motivate to take the target action.

Work with keywords, preparation of advertisements
05
Launch and maintenance of an advertising campaign

When ads and keywords are prepared, they are uploaded to the advertising cabinet. The campaign is structured based on geolocation, as well as conversion and pertopic queries. All necessary settings are made. A correctly configured advertising campaign is a guarantee of positive results.

Launch and maintenance of an advertising campaign
06
Optimization of click-through rates and various indicators

A customized campaign requires constant monitoring and analysis of its effectiveness. After some time has passed since the launch of the initial statistics is collected. On the basis of these data, conclusions are made about the strengths or weaknesses of contextual advertising, and if necessary, changes are made. Adjusted rates, because at the first launch of the optimal rates are not always achieved. Competent adjustment makes it possible to achieve optimum CTR, so that the cost of the attracted client was not too high.

Optimization of click-through rates and various indicators
07
Monthly report and work plan

Based on the results of the campaign, the advertising agency prepares reports with clearly traceable dynamics of the traffic attracted from contextual advertising. To make the report accessible and transparent the specialists do not simply upload data from the application, but take into account the client’s goals and set up slices with a detailed description. We give recommendations on how to improve the indicators and list the planned work.

Monthly report and work plan
Do you want to increase profits by 3 times with Google Ads? The right choice is to run contextual advertising with the professionals at Kozlov Marketing.

Advertising products, services, games, and mobile applications on the web around the world or locally. Advertising campaigns for B2B and complex niches. Reach international markets in as little as 1 month with contextual advertising.

Do you want to increase profits by 3 times with Google Ads? The right choice is to run contextual advertising with the professionals at Kozlov Marketing.

Contextual advertising: features

Among the large number of ads on the web, contextual advertising stands out in particular. It is visible to users for specific queries included in the advertising campaign. There are the following varieties of such advertising:
01
Search ads

This is the most common type, constantly displayed in the search engine in response to the user’s query.

Search ads
02
Display ads

Includes text and images. They can be animated or static. Displayed on the pages corresponding to the selected targeting.

Display ads
03
Video ads

Good for advertisers with a personal channel on Youtube, as customers are attracted by video content.

Video ads
04
Shopping ads

Such contextual advertising is well suited for online stores. Immediately shows the potential buyer an assortment with a brief description and cost of goods.

Shopping ads
05
App ads

Mobile app-specific ads on many channels

App ads
06
Local ads

Search ads that drive traffic to a physical location.

Local ads
07
Smart campaigns

Automated and simplified campaign builder.

Smart campaigns
08
Discovery

Native-looking image ads across Google’s feed placements.

Discovery
09
Performance Max

An AI-driven, all-in-one campaign builder.

Performance Max
We bring Your company into the international markets
We meet a large number of unique products that are presented only in local markets and do not use the potential of the global economy. We know how to sell and are ready to take over completely the issue of your company's international sales.
International Advertising
International Advertising
We create advertising for your site in Europe, USA, Asia and around the world.
Website in a foreign languages
Website in a foreign languages
Create a website in different languages.
International Seo
International Seo
Bring the site to the top in English-speaking countries.
Smm
Smm
We create and promote social networks for the English-speaking audience.

Our services

  • Corporate websites
    High converting corporate websites design and development
  • PPC services
    Contextual advertising or PPC
  • SEO optimization
    Internal and external website optimization
  • SMM
    Representation and promotion in social networks
  • Analytics
    Visual dashboards with Analytics
  • Email-marketing
    Automatic and triggered emails
  • Webinars
    Turnkey creation and promotion of webinars
  • Youtube
    Video creation and promotion of Youtube channels
  • Polygraphy
    Creation of printing and presenting materials
  • Mobile Marketing
    Turnkey advertising to mobile devices
  • Working with reputation
    SERM - a range of services for working with reputation
  • Other tools
    Other promotion tools
  • Building a sales department
    Building a turnkey sales department
  • Automated sales funnels
    Creation of automated turnkey sales funnels
  • CRM implementation
    Turnkey CRM implementation
  • Internet Marketing courses
    Integrated Marketing and Sales Training Course
  • Bringing of companies to international markets
    We will bring your company to international markets
  • Audit of marketing contractors
    Audit of marketing contractors
  • Improving sales departments
    Improving existing sales departments

Our clients

Show all
  • Corporate website
Anastasov Group
The company is engaged in professional repair of apartments and country houses in St. Petersburg and the region
Anastasov Group
Anastasov Group
  • Consulting
  • Corporate website
  • Promotion strategy
Satanovskiy Group
One of the most successful real estate agencies of St. Petersburg and the Leningrad region
Satanovskiy Group
Satanovskiy Group
  • Corporate website
Chemreactor
Supplier of quality remanufactured chemical equipment
Chemreactor
Chemreactor
  • Analytics
  • Corporate website
  • PPC-advertising
  • Promotion strategy
  • Sales optimization
Termo-Nord Stream
B2B industrial equipment
for heat recovery
Termo-Nord Stream
Termo-Nord Stream
Before
After
Refusals
80,2%
15,5%
Leads
11
83
Cost
7909 ₽
1204 ₽
  • Analytics
  • Consulting
  • Corporate website
  • Promotion strategy
Tecnoclima
Design and manufacture of equipment for heating, ventilation and air conditioning
Tecnoclima
Tecnoclima
Our Reviews
International marketing agency Kozlov Marketing
The best choice for setting up contextual advertising for factories, for small, medium and large businesses. We know exactly what you need to grow your company!
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