Contextual advertising cannot be treated as a template. Each client’s business is unique, even if his niche is quite common. We individually approach the tasks of our client and develop a personal promotion strategy and media plan with payback period, taking into account the analysis of competitors, the client’s goal, advertising budget and other nuances. As a result of strategy development we get a detailed plan for effective launch and maintenance of advertising campaign.

We implement analytical tools to get detailed performance statistics. The collected data makes it possible to find weak points, quickly eliminate shortcomings and improve ads.

We use not only Web analytics tools, but also apply end-to-end analytics.

This stage is very important for the advertising campaign. It is on the selected queries ads are visible to users, so the key to attracting traffic is their competent collection. To do this, modern services are used, unnecessary phrases are removed and the preparation of selling ads begins. We create creative powerful triggers and appeals that motivate to take the target action.

When ads and keywords are prepared, they are uploaded to the advertising cabinet. The campaign is structured based on geolocation, as well as conversion and pertopic queries. All necessary settings are made. A correctly configured advertising campaign is a guarantee of positive results.

A customized campaign requires constant monitoring and analysis of its effectiveness. After some time has passed since the launch of the initial statistics is collected. On the basis of these data, conclusions are made about the strengths or weaknesses of contextual advertising, and if necessary, changes are made. Adjusted rates, because at the first launch of the optimal rates are not always achieved. Competent adjustment makes it possible to achieve optimum CTR, so that the cost of the attracted client was not too high.

Based on the results of the campaign, the advertising agency prepares reports with clearly traceable dynamics of the traffic attracted from contextual advertising. To make the report accessible and transparent the specialists do not simply upload data from the application, but take into account the client’s goals and set up slices with a detailed description. We give recommendations on how to improve the indicators and list the planned work.

Includes text and images. They can be animated or static. Displayed on the pages corresponding to the selected targeting.

Good for advertisers with a personal channel on Youtube, as customers are attracted by video content.

Such contextual advertising is well suited for online stores. Immediately shows the potential buyer an assortment with a brief description and cost of goods.

Mobile app-specific ads on many channels

Search ads that drive traffic to a physical location.

Automated and simplified campaign builder.

Native-looking image ads across Google’s feed placements.

An AI-driven, all-in-one campaign builder.