- Corporate website
- Promotion strategy
- Sales optimization
The company “Termo-Nord Stream” is a leading Russian manufacturer of heat recovery systems and other types of heat exchange equipment.
Termo-Nord Stream specializes on customized industrial heat exchangers
and heat transfer systems for factories in Russia, CIS and over the world.
The work with Termo-Nord Stream LLC began with a detailed study of the current state of the company in terms of marketing, sales and finance. Together with a team of experts, we studied in detail the sales reports, maintaining the current customer base, the work of the sales department, data on incoming leads, their processing, sources, conversions at each stage, and studied the financial performance of the company.
After conducting a detailed analysis of the state of affairs of the company, we conducted a market analysis and a detailed analysis of competitors. We analyzed the marketing system of the company: “branding, acquisition, engagement, retention and analytics”. Based on analysis and audit, we have set precise business and marketing goals for the year and 3 years ahead. We prepared a detailed digital-marketing strategy for Termo-Nord Stream LLC, including a detailed media plan, full competitive analysis, customer journey maps by segment, marketing budgets and a payback forecast.
The new website was designed from scratch with a new structure, sections, meets the expectations of all segments of the target audience.
Structure of the website was formed on the basis of the collected semantic core, analysis of the needs of the target audience.
The task of the design is to make the site “alive” and even show such a simple equipment in dynamics and “let life into it”
Since the products are promoted and sold not only to the markets of the Russian Federation, but also to European countries and foreign countries, it was decided to also create the English version of the website.